Snapchat is one of the most casual — and fun — social media platforms out there. And, it’s a great marketing tool for businesses.
The mobile video-messaging app feeds on exclusiveness. Posts are only around for a little while, which means users visit the site constantly to make sure they don’t miss out on anything.
Snapchat is also growing like crazy. It now has more than 150 million daily users — more than Twitter.
Here are four reasons Snapchat is one of the best marketing tools out there:
It Makes People Feel Like VIPs
Everything posted on Snapchat disappears after 24 hours, so you can’t get much more exclusive than that. And, exclusivity generates excitement.
Beyond that, Snapchat gives businesses a fun outlet to show off their personality and what they are truly about. The caption and drawing tools are a must. This also demonstrates how you differ from your competition.
It Drives Influencer Partnerships
These days, influencers play a huge role in marketing, and Snapchat is a perfect place to showcase them. Most influencers have big personality and are particularly great on camera, which really helps drive your brand’s voice.
The best part is that influencers have large followings, and the influencer’s followers will likely also follow you. This helps you reach customers that you wouldn’t otherwise have access to.
It Offers a Sneak Peak (and a Way to Give People Stuff)
Planning a new product launch or special event? Snapchat is the ideal place to tease it with videos and photos. Since the images only last for a short time, it will create a buzz.
Snapchat is also a great space for incentives. It can be used just like other social media platforms where you ask people to share or comment on a post to win something.
It Fuels FOMO
Snapchat offers the most real-time social media experience out there. Since posts are only available for a short time, most users visit the platform many times a day because they don’t want to miss something.
You can show people a behind-the-scenes look at the business or a live view of a special event. Spice up your snaps by turning things over to different employees (with guidelines, of course), who can show a different perspective.
People love feeling like they’re part of an exclusive group. Because Snapchat plays off of that, it can be one of the best digital marketing tools for businesses, but you have to make sure it fits your strategy.
Want to discuss more about how social media marketing can help you? Talk to us.