Trends can be enticing. From rice pudding shops to shiplap – sometimes hopping on the latest bandwagon is worth the hype. Then…there’s things like the mom jeans craze that’s “so hot right now,” which we know we’ll regret when reviewing photos next year.
For those of us who are old enough (Hi, Millenials!), we know a thing or two about a certain Von-Dutch-hat-with-Ugg-Boots situation that may now feel like a big (huge!) mistake.
Our point is – trends are fun. Until they aren’t. And some not-so-great fads, especially in marketing, are not worth your time, energy or money.
But don’t worry, we’ve got you covered with some trend-wise advice on how to keep your business on the savvier side of marketing trends.
5 Marketing Trends To Avoid:
- Getting on the Latest Social Craze: One of our hard rules is to give every new marketing tool, social platform, or other gimmick a real consideration as to the WHY behind your interest in getting on board the so-called train. If the rationale is, “everyone else is doing it,” then you pretty much have your answer (we’re looking at you, TikTok). Often times, your audience may not even be on the platform that has the latest craze.
- Copying What Everyone Else is Doing: Continuing our point above, if everyone else is doing it, it’s probably too late to get on the bandwagon. Marketing is never about doing what everyone else is doing. So, innovate – and if you need help brainstorming, we’re here.
- DIY Websites: While all the rage, building your own Wix or Square Space site does not always end well. Most of these DIY website platforms have strong limitations and you’ll end up having to redo your site within 1-2 years anyway. Getting a website professionally made will save you time and money down the line.
- Over Promoting: Contests and promotions are fun and engaging – within reason. While giveaways and discount codes can be instantly-gratifying, doing so in excess can hurt your brand in the long run. Don’t make each month a different event – people get tired quickly and don’t see the overall value if you’re constantly discounting or giving away free items.
- SEO Ninjas: The race to the top of Google is no longer dominated by keyword ninjas. Save yourself some money and energy by skipping the ninja route to the top of Google and ask yourself what your goals really are. If it’s more business – then create a strategy to drive higher traffic from valuable, qualified leads. Say goodbye to poor turnover and hello to better business.
And if you still want to rock mom jeans, we won’t judge.