Let readers know what’s in it for them
A call to action is the most important element of your content. Blogs and email newsletters aim to educate and entertain. Paired with the call to action, the piece will inspire an action.
Phrases like “learn more,” “download now,” or “call us” start readers on the path to becoming customers. A good call to action, sometimes referred to as a CTA, makes your marketing efforts more effective. Here’s how to write a powerful, well-positioned CTA.
Create a Powerful Punch
Keep this in mind when writing your CTA: the reader is already on your site or reading your content. Since they’re already engaging with you, you have the power. You just have to go the extra step to answer the question, “What’s in it for me?”
The simple answer is to give them something in exchange for email address or other valuable information. What should you give? A free consultation, a free trial, discounts, e-books, or white paper. The point is to build trust by establishing you value.
The most powerful CTAs give readers direction on what to do next with your content. And, you can measure your click-through rates to determine how successful your strategy is.
Position and Polish the CTA
In the copy, you have to answer the “What’s in it for me” question. And, spice up the CTA. “Get a free quote” or “add to cart and get 25%” are some examples of effective calls to action.
Also make sure that the CTA stands out — maybe by using your brand’s colors or plenty of whitespace. Don’t ask readers for too much information, or they probably won’t follow through.
Placement is another consideration for the best interaction. On your homepage, at the bottom of a blog post, or as a pop-up box are some positioning options so that your CTA is easy to interact with.
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