Trends come and go, but the good stuff? That stands the test of time. And when we’re talking about marketing, specifically digital marketing, that good stuff can be boiled down to the Big 3: newsletters, blogs and social media. These tactics were successful 5, 10, 15+ years ago, and they are still effective today.
So before jumping on the trend train or dropping all your budget on ads (which isn’t a long-term solution anyway), stick with what works. Create content and they will come.
Newsletters
Email marketing is one of the most cost-effective tools you have in your arsenal, and the people on your distribution list are eager to read what you have to say (otherwise, they’d unsubscribe). Capitalize on this captive audience by staying top-of-mind with readers.
Whether you publish weekly, bi-weekly or monthly, newsletters keep you in touch with your customer base, even if some of those customers tend to purchase infrequently. What’s more, they can be a key source for referrals.
Blogs
Blogs are the foundation of your entire content marketing strategy. Without an active web presence, clients will never find you, and the best way to improve your online presence is by blogging. As web crawlers index your site, they’re looking for fresh content. When you add at least four new pages of content to your site every 28 days, the web-crawling bots will keep chomping on your site. This puts you in the best position to boost your SEO ranking and remain useful to a user’s online search.
Social Media
Rounding out the trifecta of digital marketing tactics that work is social media marketing. The key to making this tactic work, however, is leveraging the channel(s) your audience actually uses. Don’t post on IG if your clients are only on LinkedIn, for example.
Like with all marketing, you need to meet your audience where they’re at with relevant and timely content. In general, keep the 80/20 rule in mind. 80% of the time you should be giving something to your audience: knowledge, insights, recommendations, a breath of fresh air. And 20% you can ask for something.
Contact Us for Help
If you’re ready to try out these tactics but don’t have the time or resources to tackle them, just give us a call.We’re here to help.