Sustainability reports are quickly becoming one of the most powerful branding tools in a marketer’s arsenal. As more and more eyes look to see how a company is committing its resources to environmental, social and governance (ESG) efforts, corporations have a real opportunity to tell a story, promote trust and build loyalty with consumers and investors alike.
Yet, as ESG reports take center stage, the pressure to keep up with design trends can be all-consuming. What if, instead of chasing trends, you started setting them? Here are some ways to move from playing catch-up to becoming a leader in sustainability report design.
Lead with Vision, Not Just Compliance
Many companies treat sustainability reports as a box to check. Instead, view them as a platform to inspire change and set industry benchmarks. Investors and consumers are increasingly relying on ESG reports when making decisions about whether or not to engage with the company. Use the platform as an opportunity to innovate and push the boundaries of what a sustainability report can be. That may mean sharing not just what you’ve done, but what you plan to do next and how you will shape the future of sustainability in your industry.
Design for Dual Readability
As you develop your sustainability report, not only must you cater the design and contents to human stakeholders, but you must also be cognizant of the digital tools that will analyze them, including algorithms and artificial intelligence (AI). The best designs seamlessly cater to both audiences.
Elevate Purpose and Authenticity
A sustainability report is a branding tool. In that regard, it must look visually polished and on point with your corporate tone and messaging, but it’s more than just a flashy piece of marketing. It’s also an opportunity to be authentic. That’s when real trust and loyalty can take root. Here are some ways to do that:
- Start with the why – Your report should communicate your core values and how they drive your ESG initiatives. Design elements should emphasize your story, not overshadow it.
- Tell real stories – Feature authentic narratives about your impact (and support them with data). Highlight employees, partners and communities you’ve helped so there is a human face to your efforts.
- Acknowledge imperfections – No one is perfect (and certainly not corporations). Leading companies embrace transparency and admit where there’s room to grow.
Contact us at The Found Gen to Learn More
When you stop competing and start leading sustainability report trends, you position your company as an ESG innovator and a brand that investors and consumers can trust. To learn more about corporate sustainability report design and get help with yours, get in touch with our team at The Found Gen today.