Apps, push notifications, and social media have taken the business world by storm. But lately, the space has become overcrowded, making it tough for customers to sift through the information overload and pick out what’s truly important. It’s almost impossible to consistently reach the same customers through your app or social media newsfeed these days.
So, why not try email marketing?
Emails were once the most effective means of marketing online…until social media and push notifications arrived. In a digital world that demands all of our attention, people are beginning to ignore their push notifications when they pile up. We want to reach and relate to our customers, not annoy them.
Here are a few reasons why you should embrace email marketing in 2018:
It generates solid ROI
Return on investment is one of the most important elements of marketing. If it requires an investment, it should produce an outcome that justifies that investment, as well as creates profits. Email marketing doesn’t cost much at all: no postage fees, no advertisement fees, no mobile app, and no printing costs. All you need is someone who has the talent for creating relatable content with the right graphics for the right people and a platform to send emails.
An extremely important stat for using marketing emails for businesses: 320% more revenue is attributed to welcome emails on a per-email basis than other promotional emails.
It’s shareable on social media
Nearly 105 billion emails are sent each day. Emails are easily shareable to social media. Other forms of communication, like in-app messaging or push notifications, are completely private and your customers can’t share them with their friends through social media platforms. You can also post your email marketing content on your social media pages or blog to reach existing and potential customers at once.
It’s completely measurable
No matter which email marketing tool you decide to use, it will provide you with all kinds of details about your emails: total link clicks, people who unsubscribed, time with the most opens, subscribers that opened the email the most number of times, and most popular links from emails. Whatever you want to know, it will tell you. Deep analytics like this enable you to make well-balanced, strategic decisions to make sure your email marketing campaign is effective. Keep in mind that video emails see click-through rates 96% higher than non-video emails, so consider adding video to some of your content.
It’s personalized
Customers prefer companies that they know, trust, and like, which means blasting your emails to everybody and hoping it reaches a ton of people that like your offers and content isn’t going to cut it. Pinpointing information aimed at your target audience is going to achieve much better results because the information will be personalized and specific. You don’t want your customers to start ignoring your emails like they do others’ push notifications and newsfeeds, so focus and divide your users according to demographics, interests, and behaviors so they will act on your emails every time. Segmented email campaigns see 100.95% more clicks than non-segmented campaigns.
Email marketing allows the customer to look at the content when they choose, instead of accidentally ignoring it because they feel bombarded. If you don’t know where to start to create relatable, personal content for your email marketing campaign, get in touch with us. At the Found Gen, we can help you create valuable content that will make a change for the better in your marketing strategy.