Blogging can sometimes feel tedious or ineffective, but we’re here to tell you that it is so worth the effort. Companies that post more than 16 blogs a month get 3.5 times more traffic than those who post four or fewer – here’s why:
Blogging is Undoubtedly the Best SEO You Can Do for Your Website
If you have an SEO strategy in place but aren’t blogging, you don’t have an SEO strategy. Ideally, your blogs are rife with pertinent information that your potential customers are looking for – or better yet – Googling. Once a month, Google will search the internet and determine if you have added more original content and pages to your website. Google will note that you have an active site that is providing valuable information, which is why blogging consistently is so important.
How Often You Should Blog
A general rule of thumb is the more you blog, the more traffic your site will get. However, if you can’t put blogs out every week, don’t worry. When it comes to blogging, quality and length > quantity. Longer blogs that provide more in-depth content will essentially lower the bounce rate of readers, meaning they don’t have to continue to search Google for the information they’re looking for.
One of the best things about blogs is that they continue to serve your business months, even years after you post them, making them worthwhile in the long-term if nothing else. All in all, blogging just a few times a month will absolutely increase traffic to your site and get Google to notice you.
If blogging is too time-consuming and not something you are able to handle on your own – consider outsourcing to experienced professional content writers (hint, that’s us).