Sometimes you just need a quick win, amirite?
When the slog feels especially sluggish and your marketing efforts don’t seem to be having the impact you need them to have, it might be time to shake things up.
While many content marketing efforts are slower to ramp up (those bots need time to chomp on your site, after all!), you can augment your ongoing marketing strategies to shore up some quick wins.
Here are some areas with low-hanging fruit that you can pluck off for faster results:
- Spend some green – Dropping money on paid advertising can be a quick way to get immediate traffic to your site and ensure your content gets in front of your target audience. That is, if your budget allows for it.
- Refresh old content – Don’t reinvent the wheel. Look back on top-performing content and give it a new spin. If you’re missing keywords or haven’t added meta tags to your website yet, do that now (no one’s judging). This is an easy way to move up the ranks in search engine results faster.
- Focus on high-impact efforts – Review your marketing data. If one channel (or topic) pulls more favorably than others, double down your efforts there rather than spreading yourself thin on things that don’t have as much impact.
- Drop a flash sale or host a contest – Creating urgency and offering incentives are tried-and-true ways to get consumers to act fast.
- Call in professionals – If you need to move the needle on your marketing, here’s the ultimate quick win – call in a team of experts. As you scout out potential partners, here’s what to look for in a content marketing company.
While marketing is often about taking the long view, we all benefit from some quick wins every now and then. If you need to jump-start your efforts or are looking for a little marketing magic as you head into 2025, turn to us at The Found Gen.