A potential customer you’ve just met tells you, “Oh! I’ve seen your website.” Do you:
- Start apologizing
- Turn so red that someone offers to call 9-1-1
- Race for the nearest exit
- All of the above
We’ve got a few more questions for you:
Can you describe what your company offers in three sentences or less?
Do you feel like your competition is moving ahead while you’re feeling stuck in place?
Do you want to scrap it all and start over?
First things first: Don’t panic. Every company has been in this position a time or two. At The Found Gen, we’ve worked with a lot of them, and we know how to get your brand back on track, running faster than your competition. Here’s how we help you start:
- We get back to basics. Let’s start with your logo. There are two options if it’s not representative of your aesthetic any longer: We can start over and create something more your company’s style, or we can send it to the beauty salon. At The Found Gen, we are experts in clipping a bit off that dated font, sprucing up the color scheme, and modernizing just enough to remain recognizable, yet fresh. You won’t miss a beat having to reintroduce yourself.
- Summarize your services. We asked if you could brief someone about what you do in three sentences or less because it’s an important test. If your services are a rambling mess that take an entire meeting plus three pamphlets to explain, your brand is not earning its value. One of the easiest ways to refresh is to tighten up and brighten up your tagline.
- Update your visuals. In our tech-based lifestyles where beautiful images are just a click away, your site – and your branding – need to be gorgeous. Set the mood with your images, and choose ones that strongly suggest the feeling you’re trying to convey with your content and branding.
- Update your target market. Market conditions change on a dime. Has your company kept up? We’re not advocating being trendy; we just want you to be relevant. Speak directly to your audience in a way to which they will respond. Sometimes that means a more formal approach, and sometimes that means speaking their language.
Think your brand needs a refresh or a total overhaul? We’re in. At The Found Gen, we love finding ways to teach your old brand new tricks.