In the hunt for the next shiny object, it can be easy to forget about what’s already in front of you. In the case of digital marketing, that’s your website. All that glitters is not gold. Believe it or not, there are effective marketing tactics that stand the test of time and do so in a humble yet steadfast way. Blogging? Yep, that’s one of them.
Blog It, Don’t Balk It
You already have a website. Don’t sell yourself short or scoff at the idea of the ‘ol weblog as an effective marketing tool. Turn your website into a lead-generation powerhouse by developing a blog strategy that will yield returns for years to come.
Because your website is one of the platforms you have direct control over (the same can’t always be said about other forms of media), you have the power to chart its course. The more consistently you post content, the better. That means a minimum of 4 times per month. We recommend 8 times/month if you really want to make a dent. Consistently posting fresh, engaging blog content doesn’t just boost traffic, it positions you as an expert and helps build trust with your audience.
Keys to a Successful Blogging Strategy
To take your website from ho-hum to high-powered, you need to churn out fresh, engaging content that aligns with your goals and objectives. Do this to make the most of what you’ve already got – your website:
- Be consistent – Regularly posting high-quality content keeps your audience engaged and signals to search engines that your site is alive and well. If you’re struggling to come up with topic ideas month after month, dedicate a chunk of time to building out a content marketing calendar. A little upfront effort will make things much easier down the road.
- Deliver value – People search the internet for answers. When you can provide solutions, offer useful insight and deliver value, readers will begin to see you as an authority on the topic and come back for more.
- Know your audience – The best blog content homes in on the pain points of your target audience. This enables you to speak directly to their needs and, you guess it… deliver answers and value.
- Optimize your posts – You can make your blogs work even harder by incorporating keywords, meta descriptions and tags to ensure your blog ranks well in search engines. Some of this is behind-the-scenes work. Others include incorporating long-tail keywords into the content itself.
Your website – specifically, your blog – is a powerful marketing tool that can be easy to let fall to the wayside. It takes work to post content consistently, and that work often slips in priority. Don’t let it. Put your marketing where your website is, and if you don’t have time to do it, let us help.