It’s a simple fact: businesses shouldn’t handle your own social media accounts. Chances are you don’t really know how to do social media the right way and probably don’t have the time. That’s why you should hire a professional.
When you hire a professional marketer to take charge of your social media accounts, you’ll get a wealth of expertise that can truly benefit your business. Here’s what they can do for you:
Share Their Knowledge
Sometimes, people assume that if they know how to use social media, they can run a business page. Or, that any teenager or millennial can run a successful social media campaign. But, that’s not true. There’s a lot more to it than simply posting pictures and links.
Social media marketing experts understand analytics, reporting, monitoring for mentions, content, the importance of interactions, and more. They can bring their extensive knowledge to your business so that your reach grows.
Give Your Social Media Time and Attention
Social media needs to be an organized task. It can’t be approached haphazardly or as an afterthought—not if you want results anyway. Most staff members don’t have the time to give social media accounts the attention they deserve, and they many not particularly enjoy doing it. Social media experts will post regularly, keep all information current, respond to comments and requests, and lots more. They will also monitor analytics and work to grow your audience.
Create Valuable Content
Social media experts will guide you through deciding what kinds of content you want to share, and actually create the content for you. They know what content will work best and can help tailor content to reach your desired customers. The most-shared content is usually content that’s was created especially for your business.
Strategize to Get the Best Results
Simply setting up social media accounts and posting occasionally just doesn’t cut it. You need an actual strategy that includes planning, reporting, and producing results. Experts keep up with social media trends, and this is an essential part of a social media strategy. An all-encompassing social media strategy will help you identify the most effective social media platforms, the content that works, and more. It’s an intentional effort that will build your brand.
Help You Make Your Mark
Your customers are on social media, and you should be too. Social media helps businesses make a mark, and a top-notch strategy can help you rise above the competition. You can directly connect with customers and showcase your products or services—both of these are great for your bottom line.
Hiring a social media marketer is a worthwhile investment. It will grow your customer base and expand your reach. Let The Found Gen’s social media experts create a strategy for you. Get in touch today.