You have about 1,001 things to do for your business. We get it. You’ve got orders to fill, clients’ demands to meet, emails to respond to and make sure you don’t forget to eat all day.
Multitasking is just the beginning of your business juggling act.
And then you’ve got the content to create, post and coordinate in a seamless content marketing plan. How can you possibly make it all work?
Well, no one ever said running a business was easy, but we have some tips that will make your content campaign run a little smoother and more effective. And, most importantly, lighten your workload.
How’s your content marketing plan, really?
What’s your content achieving without an overarching strategy to create and disseminate your message? It’s time to take a good, hard look at your content marketing plan. Answer some of these questions about your mission and goals: Who is your target audience? What content and what platforms will you use to reach them? What problems are you solving for your target audience?
Then you need a way to measure your success. Set your key performance indicators (KPIs) to gain evaluative measurements on how your strategy is performing.
Lastly, you need to know where to place that great content to get the best results. Find out where your customers are. Think strategically and identify the channels and resources available to you to best amplify your content.
Outsource
The most important thing you can do to take some of the weight off of your shoulders is to outsource. There are literally thousands of companies and individuals that specialize in content generation and meeting your marketing needs. Of course, finding the right content marketing strategist can be easier said than done.
You need to find someone who can speak in your brand’s voice, understand your industry and write content that provides provide value. When content provides value, it doesn’t feel like a marketing ploy. It’s communicating authentically, building trust along the way. And people do business with people they trust.
Unless you have the time available to create all your business’s content (which is full-time job and then some), you should absolutely, unequivocally outsource your content creation.
Schedule it out
Got a content calendar? You better. Without a detailed and fully fleshed out content calendar, you’re essentially tossing your content into the void and hoping for the best. You’re running the risk of wasting all your content with haphazard scheduling. Plus, you’re making the management of your entire strategy more difficult than it needs be.
A content calendar creates organization, consistency and quality, plus it gives you a way to further improve your strategy through metrics. You can better predict the seasonality and trends of your industry and set your business up for long-term success.
Synchronize
A content calendar will help a ton with coordinating your various content marketing campaigns by fostering an underlying strategy of synchronizing your content. Blogs can build off of each other and create a system for internal links that are great for SEO and keep the customers spending time on your site. Your social campaign can be fueled by your blogs and vice versa. Newsletters and blogs can boost and add to each other’s content. All those blogs you’re writing could build up to an eBook, case studies or white papers.
Creating all this content in a vacuum is not effective. Let your content come together to create an overarching strategy. This saves time and makes for a more effective campaign.
Sometimes managing your content can feel overwhelming. Take it off your plate. You have more important things to do. You should be focusing on the things that you do best, the things that bring you joy.
Let us help you create a content marketing strategy and manage all your content. You’ll breathe easier knowing that your content is in caring and professional hands. And you’ll free up time to focus on building up other aspects of your business.
Let us show you how we can help.