Ready or not a new year is upon us, and with it comes uncertainty tinged with opportunity. While no one knows quite what the year will bring, we are all poised to make our predictions. No doubt technology will continue to play an ever-increasing role in the ways we interact with products, services and each other, but that doesn’t mean we should abandon traditional marketing tactics.
On the contrary, now may be the perfect time to lean into that which we can control – the content you post on your website, the emails you send to your prospects and clients, and other tried-and-true marketing strategies that yield results year in and year out.
New Year, Same Game Plan
As you begin putting your 2025 marketing strategy in motion, bright, flashy objects will surely garner your attention. Generative AI, voice search, viral videos and more will all be relevant and impact how we market our businesses. They just shouldn’t dominate your focus. If you let your eyes veer too far off the mark, progress will suffer.
Likewise, social media is another bright shiny object we love to hate, and at the present moment, it finds itself going through some serious upheaval (see Twitter, Meta, TikTok). As a business, you should be prepared for big changes on platforms you don’t have control over.
Instead of putting all your eggs in one marketing basket (especially a basket you have no control over!), stick with what works – put your efforts into blogging, email marketing, and more traditional or outside-of-the-box strategies rather than relying heavily on social media this year. Your future marketing efforts will thank you.
As we wade into the waters of 2025, stay focused on your short- and long-term goals. Avoid the temptation of getting swept up in what everyone else is doing and take charge of what you can control – building relationships, sharing insight and serving up solutions that meet your clients’ needs. Our team at the Found Gen is here to help. Call us today to schedule a consultation.