The Found Gen

Marketing That Works.

content calendar

by

Have You Built Your 2025 Marketing Strategy Yet? If Not, You’re Behind. 

If you’re not looking ahead, you’re already behind. And spoiler alert – if you haven’t started developing your 2025 marketing calendar yet, you’re dangerously close to falling behind. 

So, stop thinking about pumpkin spice lattes and all the feels of fall. It’s time to snap out of it and get to work on the road ahead.

Why Build Your Marketing Strategy Now?

Success in marketing relies on a thought-out plan that builds upon itself to deliver long-term results. This is especially true for content marketing. Blogs can grow into long-form posts, be leveraged in newsletters, and turn into infographics or fun social reels. But if you want to do this, you can’t wing it. You need a strategy – and one that aligns with your goals to fuel your pipeline. 

Although 2025 might feel far off, we’ll be turning the page on the new year before we know it. Dedicate time now to reviewing key data, revisiting your goals and objectives, and mapping out your content for the next 12 months. 

What is a Content Calendar?

A content marketing calendar helps you organize your strategy, maintain consistency and ensure your messaging aligns with your goals. A little upfront effort now also makes things waaay easier down the road.

Before you start filling in your calendar, get clear on what you want to achieve in 2025. Are you aiming to increase website traffic, build brand awareness or generate leads? Your content calendar should directly support these goals. Defining your objectives will help you decide on the type of content you need and how frequently you should post.

Next, you’ll hone in on some of the basics:

  • Who’s your audience? 
  • What answers are they looking for?
  • Which channels will you use for marketing?
  • What posting frequency makes sense for your channels and goals?

Then, it’s brainstorming time. As you generate your content calendar, go for a mix of evergreen content (stuff that will stand the test of time), timely goodness, promotional posts and engaging content. Consider how your content can build off itself (linking for the win!) and be used across channels.

Get Organized but Remain Flexible

A content calendar helps you map out your year, but like any road trip, you need to be prepared to pull over if you see something shiny out the window. Allow some flexibility for last-minute opportunities or adjustments. Keep an eye on your data and don’t be afraid to pivot if your strategy isn’t working. Still have questions? Give our team at The Found Gen a call today.

by

Social, Blogging, Email – Oh My

You have about 1,001 things to do for your business. We get it. You’ve got orders to fill, clients’ demands to meet, emails to respond to and make sure you don’t forget to eat all day.

Multitasking is just the beginning of your business juggling act.

And then you’ve got the content to create, post and coordinate in a seamless content marketing plan. How can you possibly make it all work?

Well, no one ever said running a business was easy, but we have some tips that will make your content campaign run a little smoother and more effective. And, most importantly, lighten your workload.

How’s your content marketing plan, really?

What’s your content achieving without an overarching strategy to create and disseminate your message? It’s time to take a good, hard look at your content marketing plan. Answer some of these questions about your mission and goals: Who is your target audience? What content and what platforms will you use to reach them? What problems are you solving for your target audience?

Then you need a way to measure your success. Set your key performance indicators (KPIs) to gain evaluative measurements on how your strategy is performing.

Lastly, you need to know where to place that great content to get the best results. Find out where your customers are. Think strategically and identify the channels and resources available to you to best amplify your content.

Outsource

The most important thing you can do to take some of the weight off of your shoulders is to outsource. There are literally thousands of companies and individuals that specialize in content generation and meeting your marketing needs. Of course, finding the right content marketing strategist can be easier said than done.

You need to find someone who can speak in your brand’s voice, understand your industry and write content that provides provide value. When content provides value, it doesn’t feel like a marketing ploy. It’s communicating authentically, building trust along the way. And people do business with people they trust.

Unless you have the time available to create all your business’s content (which is full-time job and then some), you should absolutely, unequivocally outsource your content creation.

Schedule it out

Got a content calendar? You better. Without a detailed and fully fleshed out content calendar, you’re essentially tossing your content into the void and hoping for the best. You’re running the risk of wasting all your content with haphazard scheduling. Plus, you’re making the management of your entire strategy more difficult than it needs be.

A content calendar creates organization, consistency and quality, plus it gives you a way to further improve your strategy through metrics. You can better predict the seasonality and trends of your industry and set your business up for long-term success.

Synchronize

A content calendar will help a ton with coordinating your various content marketing campaigns by fostering an underlying strategy of synchronizing your content. Blogs can build off of each other and create a system for internal links that are great for SEO and keep the customers spending time on your site. Your social campaign can be fueled by your blogs and vice versa. Newsletters and blogs can boost and add to each other’s content. All those blogs you’re writing could build up to an eBook, case studies or white papers.

Creating all this content in a vacuum is not effective. Let your content come together to create an overarching strategy. This saves time and makes for a more effective campaign.

Sometimes managing your content can feel overwhelming. Take it off your plate. You have more important things to do. You should be focusing on the things that you do best, the things that bring you joy.

Let us help you create a content marketing strategy and manage all your content. You’ll breathe easier knowing that your content is in caring and professional hands. And you’ll free up time to focus on building up other aspects of your business.

Let us show you how we can help.

by

How a Content Calendar Can Shape Your Approach to Business

How’s that content situation looking for your business?

Are you posting on social media haphazardly? Sending off those blogs in bulk batches or not at all? And is your monthly newsletter more like a semi-annual event?

It’s tough to keep track of all that content. You might have social media under multiple platforms, blogs, newsletters, eBlasts and more all going out on a regular basis. But if there’s no schedule and no underlying strategy to your posts then you’re essentially tossing your content into the void and hoping for the best.

Guess what we’re going to recommend, nay, we’re going to have to insist…

You need a content calendar.

A content calendar is about a long-term strategy. It’s about consistency and quality content. Most of all it’s about managing content so it does what it was intended to do: bring you more customers and more revenue. And research has proven that marketers with a content marketing plan (which includes a calendar) are 60% more effective.

If you don’t have a content calendar, you’re making your marketing strategy less of a targeted, systematic approach and more of a gamble. You’re also risking the loss of engagement and reach from your content. You spend a lot of time on your content. You need to make sure that investment pays off. And for that you need to schedule it out in congruence with your overall marketing strategy.

Here’s how a content calendar can shape your approach to business.

Organization

Just ask Marie Kondo, organization is life changing, and business changing. Calendars can give you a bird’s eye view of your marketing strategy and help you notice any gaps. This organization is going to make your team more efficient and your content more potent. Not to mention it’s going to relieve stress so that everyone knows where they’re at in the content production process.

Consistency and quality

One of biggest differences a content calendar can make in your business is by allocating time to create better content. How do those last minute blogs and social posts work for you? When you have more time to craft your message, you can speak more eloquently, more effectively and you’ll have less errors. Additionally, you’ll create the consistency that consumers crave if they’re going to engage.

Further improve strategy through metrics

When you’re following a calendar, you can look back at your engagements and other metrics to measure the effectiveness of your content and campaigns. With this information, you can then return to the calendar, reshape it, fine tune it and make it even more effective.

Seasonality and trends

A post about Christmas isn’t going to fare so well in July. One of the things a content calendar does best is to help you curate your content for the seasons, as well as the important dates in your industry. You can also follow trending topics and incorporate these into your content and your calendar to best reach your audience in the moments that matter.

Communication and strategy across departments

No matter the size of your company, if you have multiple people or multiple departments tackling tasks and projects, there needs to be strategy and communication between sales and marketing, as well as other sections that need to be in the know. A content calendar puts everyone on the same page, literally. This creates better communication, better content and ensures that the overall strategy is being implemented effectively.

Set your business up for long-term success

Looking ahead rather than at your feet as you try to keep up with daily demands is going to give your business a much better chance. As an added bonus, it might just help you keep your sanity! Every business needs to have a vision for their future if they want long-term success. A content calendar sets you up to better manage day-to-day activities as well as giving you a concrete form to plan and measure your future success.

Get that content calendar going ASAP! Don’t make us come over there and force organization upon you… Because we’ll do it. And we’ll only be sort of happy about it.

Got content questions? Don’t know where to start with your content calendar? The Found Gen’s got you, Boo.