Don’t panic, but it’s already late to be planning for Black Friday, Cyber Monday, and holiday sales!
If you already have your sales, promotions, and marketing materials planned and designed – congrats! You’re doing a great job. If not… you’re officially behind! Womp, womp, womp.
Holiday seasonal content should roll out no later than beginning of November. And yes, you can absolutely start sooner, especially if you’re planning a series of sneak peek or promotional products, sales or posts.
Make Holiday Marketing Work for You
Whether you are a fan of stores busting out the holiday décor months in advance or not – the reality is, that’s where the money is. In the prelude. As consumers, we get into the festivity and plan for it well in advance. The same rules should apply to any holiday sales you want to promote this season. So, what should you be considering if you’re late to the game?
Teasers, or Sneak Peeks, are a great way to generate interest from consumers. If you plan on offering a Black Friday sale or Holiday Product, start teasing those out ASAP. If you make them enticing enough, your audience’s curiosity should be enough to keep them coming back for more and setting their alarms to take advantage of your holiday rates!
FOMO will get as much attention as a large discount – plan to offer something they can only get at this one time of year. Something limited edition, a specially priced bundle, a gift with purchase… all these things attract attention from your customers. Black Friday is still about saving money, but it’s also become almost its own holiday. Families plan shopping as part of their Thanksgiving get togethers. Getting to the limited items first is high on their shopping plan!
Plan to post more often than usual to be sure that you get in front of as many customers as possible. Finding the right volume of posts for your audience is always a little tricky. However, holiday marketing is really more like marketing an event than your regularly scheduled posting. Twice as many posts as usual at the beginning of November is a good start. Ramp up to daily posts about a week before Thanksgiving to make sure your efforts aren’t lost in crowd.
May the holiday odds be ever in your favor! Oh, and of course give us a call if you’re panicking now and need a little help.