The Found Gen

Marketing That Works.

Law firm

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Why LinkedIn is a Law Firm’s Best Kept Secret Weapon in Marketing

If you’re still using LinkedIn as simply a host for your online resume (or gasp, you’re not even on LinkedIn at all), you’re missing out on one of the most effective social media marketing platforms there is for law firms.

LinkedIn has more than 774 million members worldwide and is the go-to social media site for professionals. As a lawyer, its benefits are two-fold.

  1. It connects you to other law professionals, thereby enabling you to build out your network (hello, referrals!), and
  2. It’s a place where potential clients can learn more about you, your services, and your professional reputation.

While there are opportunities for paid advertising on LinkedIn, so much of what you can do to drum up new business and make new connections can be done on the platform without paying for expensive ad placements.

Need even more reasons for your law firm to go social on LinkedIn?

Here are 3 more reasons why you should be jumping on LinkedIn today:

  • For reputation management – Clients turn to law firms they can trust. With LinkedIn, you can establish your firm as an industry thought leader by actively posting on the site and engaging with peers and potential clients.
  • To expand your reach – With LinkedIn, the more actively you participate, the more useful the platform will be to you. And it doesn’t have to take over your life. A few strategic posts per week are enough to offer immediate benefits and begin growing your network. Moreover, LinkedIn offers opportunities for you and your law firm to make targeted connections by participating in relevant groups and associations.
  • To leverage your content – Potential clients are searching for solutions. Offer them answers through your content and social media posts. What’s more, if you’re already actively creating content for other marketing channels like blogs and newsletters (which you definitely should be doing) , you can stretch that content even further by sharing it on LinkedIn.

And a bonus reason: Content posted on LinkedIn is indexed by Google, so the more actively you engage and contribute relevant content, the better your SEO and Google ranking will be.

Like any marketing strategy, LinkedIn is not a silver bullet for growing your business, but it is an effective tool to add to your playbook and serve as a complement your other marketing initiatives.

If you’re ready to grow your law firm’s business on LinkedIn, we can help. Take the next step today by getting in touch with us at The Found Gen.

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Growing Your Law Practice? Marketing Strategies You Can’t Go Without

You do great work. You know your stuff. You have the best dang law practice in the region. Now it’s time to let the people know.

You need to bring awareness to your firm. You need a killer marketing strategy focused on your specific field and area of expertise.

Here are 3 strategies you MUST include in your marketing plan.

Content marketing

One of the most cost-effective (and overall effective) strategies for marketing is through content. Content is king and as a law firm you can leverage your knowledge and expertise to draw in leads. The idea is simple: find the things your clients need to know that are in your wheelhouse and give them what they want. In practice it takes a lot of research, client intel and a deep dive into keyword phrases, but if you’ve done your due diligence, content marketing will give you the best ROI year after year.

Content marketing can look different for every business. You need to know your brand and really know your clients to identify which type of content will work best for your law firm. Blogs are a no-brainer for pretty much every law firm. Beyond that you could think FAQs, case studies, how-to videos, newsletters and more.

SEO campaign

We have some opinions about SEO. Namely, that repeating the same keywords a hundred times is NOT an effective marketing strategy. Content is the only lasting and effective way to boost your rankings on Google, so that’s one of the key reasons we push content so hard. But with a solid SEO campaign, through the use of valuable content, you can boost your search results rankings.

You NEED to get on that first page of Google. 75% of people never go past the first page results. With an effective SEO campaign you can use targeted keywords, great titles and meta-descriptions, optimized images and more to bring traffic to your site, build your authority and raise your rankings.

And yet, this is why it’s so important to re-evaluate what that first page is for your firm – and where you should be ranking higher. All too often, people want to rank top on “Law Firm + City” but *news flash* people are not using the Google search bar like that anymore. They are savvier – and asking big, bold, direct, and pinpointed questions. THOSE are the pages you want to rank on.

Great website optimized for mobile

Of all the investments you make in your business, put a great website at the top of the list. People don’t have patience for clunky websites with poor navigation that look like they came straight out of the 90s. Build a website that takes your users’ experience into account. Meaning, make it easy to navigate, easy to find what they’re looking and easy to contact you directly.

And if you haven’t optimized your site for mobile, you’re potentially losing half of your leads. Many people are searching from their phones and if a website isn’t optimized for mobile, they’ll get frustrated and move on. Make mobile-first optimization a top priority for your marketing and business strategy.

Ready to start your campaign and see some serious ROI?

We’re ready to put on page 1 and bring your law practice to the next level. Let’s talk!

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Why Blogging is So Dang Important for Law Firms

You’re a busy legal professional. You’ve got clients to manage, court appearances, research and research and research. Who has time to blog?

Well, you might not want to hear this, but you need to make the time. Blogs are number one for driving traffic to your site, establishing trust and authority,  and landing leads. However, if you don’t want to make the time, there are some great options (ahem, like us) for outsourcing all your marketing needs

You’re just not going to escape the need for blogs in your law firm. They’re just that important.

One of the great things is that you probably already have a massive amount of content just sitting in your legal documents, your client emails and in-house communications that can readily be turned into blogs. So, look at the bright side. All that finger strain and knowledge poured out can fuel future blogs and a strategic marketing campaign.

Now, let’s get into the nitty gritty. We can push you to blog all day, but you need to know why it’s so important for your law firm. Here’s why…

Trust and authority

In the legal field, your clients need to know that they can count on your knowledge, skills and expertise. You can talk up your practice all you want but the proof is in the pudding. Think of it from your client’s perspective. If they came to your website and just saw you tooting your own horn with no content to back it up, they wouldn’t establish the kind of trust they need to reach out to you. Show them that you’re an expert, that you understand your legal field inside and out and that you understand their needs. Share stories that they can relate to – and how you would solve or approach the issue at hand. This can provide a level of solace to a potential client that makes converting that lead and done deal. Yes, you can accomplish all this and more through blogs.

Not only are trust and authority important to your clients, but they’re important to Google’s crawlers as well. SEO is about way more than regurgitating keywords. Google actually has algorithms to examine your authority and credibility. Write great blogs with relevant and informative content and boost your SEO. Speaking of SEO…

SEO

Hands down the best way to get yourself on the first page of search engines is through content. And for most law firms blogging is the best form of content to accomplish this. 96% of people are using search engines to find attorneys. 75% of people never look past the first page. Writing blogs that target the key questions that your potential clients are searching for will put you on their radar and drive all that traffic home.

Foster relationships, expand your reach

Consumers just don’t want to be “sold” anymore. They are savvier than ever and know when they’re getting a sales pitch. These days the best way to attract clients and build a brand is through relationships. You build relationships through content. This means providing content that speaks to your audience’s needs and wants, that meets them where they are and answers the questions that are on their minds. Do this and you foster relationships. Relationships lead to trusting and satisfied clients.

A cost-effective marketing strategy

The bottom line is always heavy on the mind of any business owner. Your law firm is no different. One of the best things about blogging is that it’s extremely cost-effective compared to other forms of marketing and offers one of the best ROIs of any marketing strategy. Valuable blogs also pay for themselves year after year. If you wrote about a particularly sticky issue that your clients are needing help on, you could see return traffic to this blog for months and years, helping you rank on search engines and building your authority.

Feed the content machine

With an effective content marketing strategy, it’s imperative to look at the big picture. Blogs are great, of course, you’ll never hear otherwise from us. But without an overarching campaign and strategy, you won’t utilize your blogs to their full effectiveness. Blogs can (and should) work in tandem with social media, newsletters, video content and any other piece of your overall marketing plan.

Are we blog-biased? Of course! But for good reason. Blogs are one of the best forms of content to drive quality traffic to your site, establish authority, and easily convert leads, not to mention they’re so dang cost-effective.

Bottom line. You need to blog. Hope we made that clear. Now, let’s talk content marketing strategy to give your blogs the best shot.

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How to Save Money and Market Your Law Firm without Spending Big Bucks on Ads

More business. More notoriety. More growth.

For most law firms, the business goals always seem to revolve around the concept of more. But we’d like to introduce a different perspective: less.

Less spending, less moving parts, less confusion.

When it comes to marketing, we are big believers that less is more. It can be difficult for many law firms to develop a solid marketing strategy for a number of reasons, but most of the time it’s because there is a lot of conflicting advice out there as to how to grow or market your law firm in today’s online economy.

If your firm is burning through your marketing budget faster than you’d like, then it’s time to re-evaluate your strategy. Many firms heavily rely on ad campaigns, both online and out-of-home (read: billboards), to drive leads and build brand recognition.

While ads can have a valuable impact, there’s a time and a place. And often, those are secondary to a strong content marketing campaign.  Here’s a quick breakdown of steps you can take now to lessen your budget and increase your marketing impact.  

Content, content, content

We harp on content a lot, and for very good reason. Content is one the most cost-effective ways to market your law firm and it’s one of the best forms of marketing overall. Content marketing is the number one way to grow your reputation, build trust quickly, and boost your SEO while increasing traffic to your site.

Content marketing provides informative, engaging and valuable content to your potential clients. The three best things for a firm to focus on when it comes to content marketing? Blogs, blogs, and email. And maybe some more blogs, just for good measure. Don’t believe us – get in touch and we can cite seriously cool case studies to show you the impact of blogging on a law firm.

Review management

Clients look to reviews more than ever when choosing their attorneys. Your reputation is everything! So, make sure you’re getting online to manage your reviews. Respond to every review, positive or negative. But give special care to the negative reviews and see what you can do to address the client’s issues. This will show potential clients that you want your customers to feel heard and appreciated. The more you engage the more you show that you’re an approachable and caring law practice.

Local listings and legal directories

One of the easiest ways to market your firm and make yourself visible is simply by making sure your local listings are updated and accurate. Scan across the board, Google My Business, Facebook, Avvo, Yelp, FindLaw, etc. Make sure your contact information is correct and all relevant details are supplied.

Legal directories are also a great low-cost or no-cost way to put your name out there. You might have to take a close look at which directories are best for your particular practice and which make the most sense for your budget, but do not skip this simple marketing tool.

Outsource

Believe it or not (you should definitely believe it) outsourcing your marketing is huge for law firms in savings of both time and money. If you’re trying to wear every hat or keep all of your operations in-house, you could be shooting yourself in the foot. You and your legal team have specialties. This is what you should focus your time and energy on. When you step out of your area of expertise you waste valuable time and you’re not producing the best work. Hand your marketing needs over to an agency that knows their stuff. You will take so much off your plate and find yourself able to focus on what you do best, as well as growing your business.

We just happen to be one of those marketing agencies that knows their stuff. We keep our finger on the pulse of the latest marketing trends, SEO strategies, content marketing strategies, social media and data analysis. By letting us do what we do best you get to do what you do best. You get great marketing, your clients get your undivided attention and you can focus on goring your practice.

Reach out to talk marketing strategies for your law firm.