The Found Gen

Marketing That Works.

lead generation

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The Case for Quality Content

The internet is awash with content – terrible cat memes, never-ending diatribes in response to the latest this or that, political posturing, and more. So where have all the good things gone?

Well, it’s there, and it’s now more important than ever. As consumers wade through the clutter, they want informative and valuable content that’s going to help them solve a problem or make a decision that matters. Why not be the person to help them out?

By providing relevant and quality content, you’ll be hitting the mark in more ways than one.

Words are your gateway to the world

Imagine meeting a potential customer for the first time. You’d want to make a good impression, right? You’d want to tell them useful information that demonstrates your authority, right?

Well, it’s the same thing when they find you online. Whether you’re there or not, your content speaks volumes about you and your business. You should be putting your best foot (i.e., content) forward in this virtual meet-and-greet with any and all prospective customers.

 The right words boost SEO

Customers won’t know about you if they can’t find you. Page 2 of Google? Forget about it! Boost your search rankings by providing consistent, valuable content that answers questions and demonstrates credibility. It’s more than just keywords on a page.

Quality content converts leads

If only we all had the golden ticket… Oh wait, we do. The most powerful thing about quality content is that it takes prospective buyers and turns them into customers – again and again. Continue giving your leads what they need and want, and undoubtedly they will come back for more. Your trusted content becomes their anchor, and for you that anchor is sales.

Now it’s your turn. Take your content up a notch with our expert help. Give us a call today.

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Things to Avoid When Growing Your Email Subscriber List: Let it grow organically

Email marketing lets you directly engage with potential customers. You just need subscribers.

Growing your subscriber base isn’t always easy, but there’s a right way and a wrong way to build the list. Here are a few things to avoid when growing your email subscriber list, and what you should do instead:

Paying for Subscribers

It takes time to build a solid email list. The possibility of purchasing a few thousand subscribers can be tempting. We get it. But don’t go that route. No matter how cheap the list is, purchased lists actually don’t perform well.

That’s because these people didn’t actively seek your information, and the lists are not segmented. Growing a list organically—no matter how long it takes—ensures that your subscribers actually want your information. And, this increases the chances that they will engage with the information you send.

Sending Emails to Nonsubscribers

This is a tricky one, but it’s always best to have some type of opt-in for people wanting to subscribe to your emails. (And, on the other side, offer an opt-out for people who no longer want your emails.) Many people think it’s not OK to add someone to an email newsletter without them actually opting in.

When people opt in, you know they are truly interested in your information, and there’s a bigger chance they will engage with your content and eventually become a customer. You can include opt-in buttons at the end of every blog post and on social media.

Not Promoting Your Email Newsletters

Growing your subscriber list depends on you promoting the existence of your email newsletters and other emailed content. Some people will find the information on their own by visiting the site, but the more you promote, the more subscribers you’ll get. Create social media posts about your eblasts and encourage people to sign up.

If people are already following you on social media, they are expressing interest in your business or brand. They are also likely to sign up for your emails once you let them know how.

Building an email subscriber list is one of the best ways to generate leads, especially when you’re supplying content that people want and find useful. The Found Gen will not only help you create this content, but we also help you develop an email marketing strategy and grow your email subscriber list. Contact us today.

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Why Your Blog Shouldn’t Be Overly Promotional: It’s the best way to turn people off

Blogging gives you a platform for sharing your knowledge and educating others about your industry. When done right, it is one of the best ways to attract customers.

Your blog is a way of selling yourself and your business without actually selling—or that’s what it should be. The goal of any blog should be to inform, entertain, or educate. It should never be overly promotional. Here’s why.

You Lose Credibility

People visit your site and read your blog because they want to know about your company and what you offer. Blogging is a form of content marketing, which differs from advertising. Content marketing focuses on building trust, not selling. Sharing valuable information with potential customers helps you establish credibility because it shows that you are transparent about what you’re offering. Establishing trust and integrity will make customers think of you when they are looking for a particular product or service.

It Turns People Off

When people are looking for information about something, they want content they can use, whether it’s tips, examples, or news. Essentially, they want answers to whatever problem they have. Blogs that aggressively tout the business and are too product or service focused can be a major turn off. No one likes a sales pitch, and most people can easily spot insincerity and inauthenticity. When your blog its too promotion, you will lose potential customers, and people are unlikely to revisit your blog.

It Decreases Engagement

When people think you’re not just out to sell something to them, they are more likely to engage with your content. They will revisit your blog, sign up for your email newsletter, like or follow you on social media, and contact you for more information. If you position your content in the right light and avoid being too promotional, customers will respond—61% of customers say they have made a purchase because of a blog post. So, that’s something to keep in mind.

The best way to make sure your blog features content that can best benefit your business and attract potential customers, you should hire a professional. The Found Gen can help you develop a content plan and create your blog posts for you, ensuring maximum engagement. Give us a shout.

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The Best Types of Lead-Generating Content and Why You Need Them: Offer something valuable to potential customers in exchange for their contact information

Drumming up new business is both a complicated and delicate task. You don’t want to be too aggressive in your approach, but you also want to reach people in a way that leads them to engage with your products or services.

Generating leads is one of the ways that content is king. You just have to create the right type of content and use it to target potential customers.

What Is Lead-Generation Content?

A lead-generation content strategy asks people for their email address or other contact information in exchange for a valuable piece of content. While your blogs may be available online for free, lead-generation content is something special that people are willing to pay for in a sense. And, it lets you create a valuable list of potential leads.

There are many types of lead-generation content, but here’s an overview of the types that are most effective and why you should be using them:

eBooks

eBooks are one of the top ways of capturing leads. Though they take time to create, eBooks let you educate potential leads, show off your expertise, gain credibility, and capture leads in the sales funnel—i.e., you can capture email addresses and other contact information while people are searching for your product or service. Always choose topics that provide valuable information and that inspire people to contact you.

Case Studies

Case studies tell stories that focus on you and how you’ve solved a problem for your customers. They effectively showcase why you’re an asset and what you can do. Case studies are highly valuable because they turn readers into customers.

Cheat Sheets and Checklists

Cheat sheets and checklists are examples of short pieces of content that provide valuable information that people can use for future reference. People can print out or save this content as a quick guide, and they are usually extremely willing to give you contact information to get them.

White Papers

White papers work because they let you expound on a topic that you know a lot about and provide useful information surrounding the subject. You can also include a call to action so that people will get in touch with you.

Creating a lead-generation strategy takes careful planning. Let The Found Gen help you create a plan and determine the type of lead-generation content that will work best for you. Get in touch today.

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A Guide to Lead Generation Marketing: It’s a strategic way to reach customers

Marketing means a lot of different things, depending on who you’re talking to. Some people think it should generate sales — and that’s the main reason there are so many telemarketers out there. Other people think it should turn their workhorse brand into a thoroughbred. But, in the end, most everyone agrees that marketing should be lead generation marketing.

The problem is that, all too often, many a business’ marketing strategy isn’t centered around generating more leads, getting prospects to ask for more information.  This essentially describes lead generation marketing, and it’s an amazing way to broaden your company’s reach.

So, what exactly is lead generation marketing?

In short, it’s what every marketing strategy should be centered around. Your campaign should be focused on generating awareness with complete strangers (ie cold leads) that could benefit from your business.

To generate these leads, businesses have to be creative about finding unique ways to attract people to learn more about their offerings. One of the ones we advocate for on the daily is blogging.

 

One of the best ways is to give them something in return for their email address or other personal information. Lead generation helps acquaint people to your business so that they will think of you down the road when you’re ready to make a purchase.

It all starts with content.

Creating compelling, interesting, or highly informative content is a must for lead generation. You need content that people crave to be a lead magnet. Some of the best types of content for lead generation include:

  • ebooks
  • Checklists
  • Articles
  • Training materials
  • Resource guides

Lead generation content must be well written and highly valuable to the users.

Then, you capture the leads.

When your content is fine tuned, you can use it to capture leads. Companies use some type of call to action to gather information about potential leads. For example, let someone download your ebook for free in exchange for their email address. Just be sure that users are opting in to receive the content and that you deliver what you promise.

Once you have the email address of someone who’s expressed interest in what you’re selling, you can target them with other useful content. You’ll also be able to track these people to see if they eventually become customers.

Lead generation should be a part of every business’ marketing strategy these days. Talk to us about our lead generation package.