Content marketing is not for the faint of heart. Content marketing for commercial real estate is even harder. Like the industry itself, it can be a high-level, high-stakes game that is sometimes hard to predict. While people outside of the industry might think of it as the same as residential real estate, those within the industry know that it is an entirely different beast.
The good news is that we’re here to iron out the kinks in your marketing strategy and level the playing field so that you can start seeing some dividends.
Produce Professional-Quality Content
Your content is a direct reflection of you and your brand. It is often the first bit of substance that a client receives from you, and believe us, they take it all in. The good, bad, and the ugly, they will notice it all. So, don’t get sloppy. Everything you put out should be free of grammar errors (especially massive, content-skewing ones), and the storytelling should be beyond the ordinary. If you find that this is just not your strong suit, hire professionals that can do the work for you. Not only will you gain some of your much-needed time back, but polished work will help your brand appear more professional.
Optimize for Local Traffic
Creating exceptional content is and forever will always be the goal (as you just read); however, it has to connect to your local base. If it doesn’t, you’ll be marketing to the wrong crowds, wasting time, and not seeing any level of growth.
Learn about the cities and neighborhoods you want to market to and write to those areas. They will be the ones that will support your business and show the most interest. Also, consider asking your content writers or sourced marketing team to also do some research at the local level and write to region-specific topics.
Make It Bite-Size
Want to know the truth about clients in the commercial real estate space? Ok, we’ll put it in a few words for you. They like it bite-sized. Everything information-wise has to be bite-sized for them to even care. Your typical client is most likely very busy already reading through countless reports, so make your content digestible and an enjoyable read (as much as possible). You can achieve this by including things like:
- Subheadings
- Bold text
- Bullet points
- Infographics
See how bite-sized information really can be loaded but informational?! Let us know how we can help you hit your marketing dream to make the sales that matter.