More business. More notoriety. More growth.
For most law firms, the business goals always seem to revolve around the concept of more. But we’d like to introduce a different perspective: less.
Less spending, less moving parts, less confusion.
When it comes to marketing, we are big believers that less is more. It can be difficult for many law firms to develop a solid marketing strategy for a number of reasons, but most of the time it’s because there is a lot of conflicting advice out there as to how to grow or market your law firm in today’s online economy.
If your firm is burning through your marketing budget faster than you’d like, then it’s time to re-evaluate your strategy. Many firms heavily rely on ad campaigns, both online and out-of-home (read: billboards), to drive leads and build brand recognition.
While ads can have a valuable impact, there’s a time and a place. And often, those are secondary to a strong content marketing campaign. Here’s a quick breakdown of steps you can take now to lessen your budget and increase your marketing impact.
Content, content, content
We harp on content a lot, and for very good reason. Content is one the most cost-effective ways to market your law firm and it’s one of the best forms of marketing overall. Content marketing is the number one way to grow your reputation, build trust quickly, and boost your SEO while increasing traffic to your site.
Content marketing provides informative, engaging and valuable content to your potential clients. The three best things for a firm to focus on when it comes to content marketing? Blogs, blogs, and email. And maybe some more blogs, just for good measure. Don’t believe us – get in touch and we can cite seriously cool case studies to show you the impact of blogging on a law firm.
Review management
Clients look to reviews more than ever when choosing their attorneys. Your reputation is everything! So, make sure you’re getting online to manage your reviews. Respond to every review, positive or negative. But give special care to the negative reviews and see what you can do to address the client’s issues. This will show potential clients that you want your customers to feel heard and appreciated. The more you engage the more you show that you’re an approachable and caring law practice.
Local listings and legal directories
One of the easiest ways to market your firm and make yourself visible is simply by making sure your local listings are updated and accurate. Scan across the board, Google My Business, Facebook, Avvo, Yelp, FindLaw, etc. Make sure your contact information is correct and all relevant details are supplied.
Legal directories are also a great low-cost or no-cost way to put your name out there. You might have to take a close look at which directories are best for your particular practice and which make the most sense for your budget, but do not skip this simple marketing tool.
Outsource
Believe it or not (you should definitely believe it) outsourcing your marketing is huge for law firms in savings of both time and money. If you’re trying to wear every hat or keep all of your operations in-house, you could be shooting yourself in the foot. You and your legal team have specialties. This is what you should focus your time and energy on. When you step out of your area of expertise you waste valuable time and you’re not producing the best work. Hand your marketing needs over to an agency that knows their stuff. You will take so much off your plate and find yourself able to focus on what you do best, as well as growing your business.
We just happen to be one of those marketing agencies that knows their stuff. We keep our finger on the pulse of the latest marketing trends, SEO strategies, content marketing strategies, social media and data analysis. By letting us do what we do best you get to do what you do best. You get great marketing, your clients get your undivided attention and you can focus on goring your practice.
Reach out to talk marketing strategies for your law firm.