Like Abbot and Costello, pancakes and syrup, and COVID and masks, some things just go together. Now imagine Sinatra singing in your ear, “You can’t have one without the other!”
SEO and blogs are like PB&J, try to separate them and you just end up with two sticky pieces of bread.
Search engine optimization (SEO) is all about augmenting your content so you show up on the first page of the search engine’s results. The higher you are on that first page result list, the more traffic you can drive to your site. The more traffic, the more likely you are to convert your potential customers.
On paper, it seems like a foolproof plan. But what happens if people make it to your site and it’s just a bunch of bland, robotic SEO drivel that doesn’t offer anything of substance? Click. They’re gone! We’ll skip over the fact that search engines are not likely to put you on page one if you don’t have great content, just to harp on a key point here. Businesses cannot subsist on SEO alone. You need great content to complement great SEO.
On the other hand, if you have genius content – blogs and website copy so lyrical and eloquent that they’re just awaiting their Pulitzers – but no SEO to drive people to your site to actually read your content… Well, you’ve just written the content of the century for an audience that doesn’t exist.
Write it, optimize it, and they will come
Remember Field of Dreams? “If you build it, they will come,” the ethereal voice whispers to a young Kevin Costner. Yeah, maybe that works for baseball fields in the Midwest, but it takes more than simply building something to make the customers come these days. Blogs and SEO must work together to produce results.
What does this look like in practice? Good question.
It basically boils down to harmonizing the art of persuasive blogging and the science of SEO in a seamless union of content marketing.
Think of it like this. You want to take all the best bits from blogs – that is, relevant, authoritative, compelling, captivating content that drives readership and calls readers to action. Then you utilize the best researched and highest performing SEO models in combination with the content.
The resulting combo is a blog, or other form of content, that speaks to exactly what readers are searching for, answers their questions satisfactorily and gets them to trust your brand.
Teamwork is the dream work
So, now that you know the secret to driving traffic, it’s time to get to work. Make sure your content and SEO teams are working together, communicating and collaborating on all marketing campaigns and content creation.
The SEO team will focus on what they do best, with their finger on the pulse of the questions and needs of the consumers that will drive traffic to the site. The content team will use these keywords and information to create trustworthy and noteworthy content to attract readers.
Hand in hand, your two teams will walk off into the sunset and your business and your customers will all mutually benefit from this beautiful coordination. It’s such a perfect picture, isn’t it? Sorry, we always get choked up thinking about harmonious marketing plans.
We’ll leave you to dry your eyes as you envision this wonderful relationship. And if, once you have managed your overwhelming emotions, you need some counseling with your new SEO and content marriage, we are here to listen.