Whatever your business does, regardless of industry, product or service, you need marketing. You need to let people know what you do and you need to convert them into customers and clients.
But how many lawyers are marketing gurus as well? How many HVAC companies happen to be SEO experts? How many tech startups know how to write a blog for their readership?
What ends up happening for too many small businesses startups is that marketing gets put into the hands of someone who’s not necessarily a marketing expert. Or it gets divvied up and put into the hands of team members who are already swamped with their own specialized work, and then they must perform marketing tasks that are way out of their wheelhouse.
The bottom line is that your business benefits – in ROI, employee retention and satisfaction, and in growth – by outsourcing your marketing.
Here are some of the benefits of outsourcing your strategic marketing plan to a marketing agency.
Insights, innovation and expertise
Are you a marketing expert? Do you keep your fingers on the pulse of the latest social media trends and most up-to-date marketing tactics? Can you expertly analyze your data? Chances are high that your skillset, while it might include marketing skills, is not as well-versed as a marketing agency that focuses solely on the latest, greatest and most effective marketing strategies.
Do what you do best, let someone else do the rest
How much bandwidth do you have? The more you disperse your energy into every avenue, putting every fire out and solving every problem, the less effective you are overall. Most business owners got into their particular field because they have an expertise in one arena. Very few startup owners and entrepreneurs are true polymaths. The more you can hone-in on what you do best and what you love, while leaving the stuff you’re not an expert in to the experts, the more you stand to succeed (not to mention saving yourself from the gray hairs and ulcers!).
Grow and scale
If you are looking for accelerated growth or the ability to scale you’re going to need all hands on deck. But if everyone on your team is focused on a big marketing push, how many other tasks and projects will suffer as a result? With the right outsourced marketing agency, you can target your efforts more effectively, while saving your team for the push to growth and scale that will ensure your business’s success.
The most bang for your buck
Reduce overhead, skip the expenses that come with onboarding and providing benefits packages. Cut back on ad and software expenses. For most businesses it just isn’t feasible to have an in-house marketing team. Hiring all the employees that you’d need to maintain the level of expertise that a marketing agency already has could potentially cost you hundreds of thousands. For much less than you’d pay even one marketing team member, you get a whole team of marketing experts devoted solely to your marketing plan.
Get time back
As a business owner, when’s the last time you had extra time on your hands?
How much time has marketing been costing you or your team members? So many startups think they’re saving money by doing everything in-house, but time is actually your most valuable resource. If you spend hours a day managing your social media, writing blogs, reviewing analytics, and managing marketing campaigns, you’re losing time to build your business in other ways. By hiring someone else to do all the marketing heavy lifting, you can buy yourself invaluable time to be put back into operations and growth.
We have worked with dozens of clients across a wide array of industries to help them strategize their marketing plan and produce a better ROI than they would have ever seen if they kept the marketing in-house.
SEO, brand development and design, content marketing, social media marketing, data analysis and more. We’ve got the skills, experience and expertise to help bring your business to the next level. Contact us today if you’re ready to put your marketing in the hands of a hardworking team, ready to amplify your business and your marketing efforts.