Anyone who’s sat by their computer primed to pump out content only to find themselves staring helplessly at a blank screen knows just how frustrating it can be when the words won’t come. We’ve all been there; it’s part of being human. Sometimes you get writer’s block. Other times, you have all the inspiration in the world but no time to do the work. These and other challenges are real, and they’re one reason why producing quality marketing content is so difficult.
Machines, on the other hand, don’t have these problems. Type in a prompt to an AI-generative tool, and seconds later you have that blog post you couldn’t finish (or start, for that matter).
Artificial intelligence software is revolutionizing content creation, but it’s not all sunshine and roses. There are some real concerns small business owners and marketers need to be aware of when using the tool.
Many AI-generated results are incredibly convincing and may even sound human-produced to the untrained eye. While there are pros and cons to using technology, take it all with a grain of salt. Here are some considerations to be aware of when using AI to generate content for your business.
Pros of Using Generative AI for Marketing
- Bust writer’s block – Even the most skilled writers sometimes hit a wall, and the pressure to generate new ideas never stops. Fortunately, AI tools can come to the rescue. Say, for example, you need help coming up with new blog post topics. You have a general theme but need some new angles or inspiration for writing. Type in that prompt to a generative AI tool like ChatGPT and within seconds you’ll see several new ideas surface all from a single prompt. Want more? You can even ask for an outline to make getting started with writing a little easier.
- Speed – Another benefit of leaning on artificial intelligence for content creation is the speed with which it can generate copy. We’re talking seconds to the hour here when up against a human. But, and this is a huge but, this copy should never go to print as produced. We’ll discuss why in the next section…
Cons of Using Generative AI for Marketing
- Plagiarism – A writer is not creating the content pumped out on AI. Its algorithms are learning from existing content and replicating it as closely as possible – sometimes almost exactly like existing content. This is a big problem for plagiarism. Moreover, your business does not own the content produced by AI. Only human-created works will be recognized by the U.S. Copyright Office. Enter lawsuit here…
- Stiff, no-frills content – Copy produced by AI tends to be formulaic and repetitive. It’s more about facts than delivering a story that’s human-infused in tone and writing. In addition to being dry, the output may not jibe with your company’s voice and brand, and readers will take note. As cool as the idea of generative AI sounds, no one wants to read it on a website they might do business with. Then it becomes a major turnoff.
- Accuracy concerns – Tools like ChatGPT don’t cite sources in their content. Before considering using any AI content, you best fact-check everything and edit, edit, edit before publishing.
Want Human-Made Marketing Content? Call us at The Found Gen.
AI is cool. We are cooler. If you want human-produced marketing content that builds relationships with clients, give us a holler at The Found Gen today.