Alright, people, we know you know what a blog is (you’re reading this, aren’t you?), but do you really know what it is and why it is so absolutely important for growing your business? Well, let us tell you.
Blogs are the great drivers of traffic to your website (hello, Google). By maintaining a steady stream of content to your website, you’re showing the algorithms of the interwebs that you – yes, you – are alive, well, and actively engaged with your clients’ and business’ needs.
But blogs are not just for Google (although who doesn’t want to be on page one of a search result?). Blogs are also for showcasing to the world that you know your sh**. You’re an expert in your industry and you are there to serve and be a resource to whoever strolls along to your site.
As we frequently preach at The Found Gen, if you want to get some, you have to give some – information, resources, valuable insight, you know the drill. And guess what? Businesses that use blogs generate up to 67 percent more leads than those that don’t, according to a survey from Demand Metric.
It’s not hard to see why. Just think about it, if you land on a website that was last updated months or, gasp, years ago, how likely are you to get in touch?
But if you see a business that is churning out frequent and relevant content that speaks directly to the issues you’re facing, you’ll probably think at least two things: a) this is a business I can trust, and b) why have I not gotten in touch sooner?
Now on to you.
It’s time to show the world that you are a business your clients can trust. Get a blog. Do it today. Oh, and about the whole writing the actual content part? Don’t fret. That’s what we’re here for. Contact us today to schedule a free consultation.