Building a brand takes work, but you already know that. You’ve put in the late hours, kept your nose to the grindstone, and seen your efforts pay off. But even though we all inherently know success takes work, and time, and consistent and persistent effort, many of us still fall into the mindset of thinking that we can magically wave our marketing wand and immediately solve our customers’ problems in the here and now.
Sorry to break it to you. That’s just not the case.
What Marketing Is Not
Marketing is not the antidote to your or your customers’ problems. It is not an 11th-hour attempt to solve a business strategy gone wrong. You know as well as we do that if you have poor customer service, a 5-star website and a quick smattering of social posts will not be able to save you.
Marketing for the Long Haul
What marketing is, however, is a long-term strategy that enables your business to stay ahead of the curve. It’s about planning ahead, keeping your eyes on the long view, and thinking strategically about the best ways to position your business and brand in the market today, tomorrow, and well into the future.
Marketing is putting in the time to maintain a consistent relationship with your customers, understanding their needs and values, and being aware of what’s coming down the pike.
After all, by developing close connections with your customers and consistently interacting with them, it means they’ll turn to you first when a problem does emerge on the horizon. Why? Because they’ve come to trust you, your brand, and what your business represents.
Marketing is important, dare we say essential, to the success of your business. As you look ahead, consider the ways in which marketing can augment and enhance the relationships you develop with your customers and be an important component of your entire growth strategy.
At The Found Gen, we’ve been helping businesses build their brands and tell their stories for more than a decade. Let us help you anticipate your customers’ needs and develop lasting relationships so you can continue to grow no matter what gets thrown your way (ahem, like a pandemic). Contact us today to schedule a free consultation.