Data should be behind the wheel of every marketing decision you make, but for so many businesses, especially small business with already a ton on their hands, it can feel like one more thing on the never-ending to-do list. And frankly, it can feel pretty low priority compared to your other business needs.
But data is important. Despite how overwhelming it can feel to track, manage, and interpret, data can guide some pretty big and important decisions when it comes to who you target, how you target them, and the most effective ways to continue to engage them.
We get it that not every business has the luxury of having a full-time data person scouring their marketing performance, and you certainly don’t need that.
But what you do need is consistent and regular check-ins with some of your most valuable metrics that power your content marketing strategy. Those metrics will vary based on your goals, but some fairly universal data points to monitor include:
- Webpage views – How many people are visiting your website? Which pages are they landing on, and how long are they lingering? Knowing this information can help guide which new content you develop so you can continue to remain relevant.
- Social media engagement – What is your post frequency and what kind of interaction or reactions are your posts generating with readers? Which posts perform most/least favorably?
- Email engagement – What is your open rate and which links within your email are getting clicks?
These and other data points should inform every part of your content marketing strategy, which naturally will evolve as your get new data. After all, the more you know, the better you can target and reach the people that really matter to your business needs.
Lucky for you, we can help ensure that your metrics and marketing stay perfectly aligned for growing your business. Take the next step today by getting in touch with us at The Found Gen.