Here’s the hard truth: When it comes to the World Wide Web, Google still reigns supreme, and if you are not a loyal servant to the Google gods, your site will plummet to the depths of the deepest crevasse and customers will never, ever find you.
Is that doomsday enough for you?
Fortunately, we have an easy solution to shake the dark and dreary clouds that have just descended upon you, and it starts with blogging. Even better is that it’s an inexpensive strategy that delivers a major return on investment.
What is SEO Marketing?
Search engine optimization (SEO) is a strategy that aims to improve a website’s ranking in search engine results so your site can land near the top of a user’s search. The effort includes writing content (i.e., blog posts), adding backlinks, using relevant keywords, adding meta descriptions, optimizing images and applying other backend configurations to optimize your website.
How Does Blogging Help with SEO?
The primary reason blogging helps with search engine optimization has to do with crawlers (and not the creepy kind). Web crawlers are internet bots that systematically browse the internet for indexing. Indexing is basically Google reading your webpage to assess what content is on the page so that later it can use this information to determine how useful your site will be in a search result.
Web crawlers comb through hundreds of billions of web pages every few days to roughly a month. As they crawl, these bots organize data, follow links and bring back all this collected information to Google’s servers.
To remain relevant with Google, you need to demonstrate to the internet bots that your website is keeping fresh. You do this by blogging. When you add at least four new pages of content to your site every 28 days, the bots will keep chomping on your site, and you’ll be in the best position to boost your SEO ranking.
What’s Next?
At the end of the day, Google favors websites that are relevant and useful to a user’s search. A website that’s stagnant and old doesn’t have a lot to offer in terms of engaging with customers’ current conversations. Remain relevant and searchable by giving your blog a little boost. We can help. Contact our team at The Found Gen to get started.