Marketing, content + design for law firms, architects and professional services
Business isn't personal. But marketing is.
We build the strategy, write the content, design the brand and get it in front of the clients you actually want.
15+
years in business
$3M+
client revenue from content strategy
17,980+
blog posts written
16+
states served from Austin
39K
cups of coffee consumed (and counting)
Great work doesn’t sell itself. That’s our job.
Marketing for law firms, architects, service businesses and sports organizations that are ready to get found, get chosen and get the call.
Law firms
Family law, estate planning, business and litigation practices that want more of the right consults and fewer tire-kickers.
Law firm marketing →
Architecture + design firms
Residential and commercial firms ready to attract bigger, better-fit projects with content that persuades instead of just describing.
Architecture marketing →
Service businesses
Consultants, wealth advisors, wellness practices, pet care and other service businesses, B2B or B2C, that need a marketing engine and someone to run it.
Service business marketing →
Sports organizations
Pro teams, sports agencies, clubs and athlete-led brands that want to grow their fan base, sell out programs and turn followers into customers.
Sports marketing →
Which marketing package fits your firm?
Find the one that sounds like you. Every package includes SEO + GEO, strategy and reporting.
Packages start at
$950/month
The Life Raft
Stay visible
“We've gone quiet, and we need to show up consistently again.”
Keep your firm in front of clients and in search every month, without adding another job to your plate.
The Essentials
Grow in search
“We want Google and AI tools to send us more of the right clients.”
More blog content, plus your newsletter and social, with weekly technical SEO + GEO work behind all of it.
The Experience
Be found first
“We're growing and want to be the firm people find first.”
A bigger content engine across your blog, inbox and social feeds, with additional resources that turn readers into leads.
The Enchilada
Own the market
“We need a marketing department without hiring one.”
Your whole marketing department, with a year-long campaign, dedicated design time and weekly strategy with senior marketers.
Still not sure? Take the 3-minute scorecard.
Answer 16 quick questions and we’ll recommend the package that fits where your marketing is today.
The receipts, because talk is cheap
Real results for law firms, architects, global brands and sports organizations, measured in traffic, revenue and the kind of projects our clients set out to win.
traffic growth for a Miami real estate law firm that went from no blog to 3,700+ visitors a month
SEO · Email · Social
Read the case study →
residence landed by an architecture firm that used to chase $8k remodels
Blogging · Email · Strategy
Read the case study →
page sustainability report and matching website for Carnival Corporation
Editing · Design
See the work →
revenue growth for a sports mentoring platform, with brand, eCourses, webinars, email and social
Full marketing
Read the case study →
Ask our clients. Go ahead, we'll wait.
“
For the first time in our 15 years of business we are receiving bookings through social media and our overall bookings for this year have increased by 20%.
Kimberly Hew
Kamalame Cay
“
James and Kristin are brilliant writers first, and they lead a staff of talented creators. TFG’s work truly amplifies everything that I do, helping me to reach a large audience and close sales faster.
Will Dukes
FecundFig
“
What I have appreciated most is how intentional and personal they have been with us from the start. Nothing has ever felt forced or generic.
Greg Garza
Beyond Goals Mentoring
Who you'll work with
Generic is easy. We don't do easy.
TFG is led by co-founders Kristin Abele and James Schulman, two writers who started the agency in Miami in 2011 and have called Austin home since 2019. You work with us and a small senior team, and we treat your marketing like our own name is on the door.
We are:
Ruthlessly strategic
Constantly evolving
The ones who lose sleep over your results
Kristin Abele
Co-founder + Creative Partner
James Schulman
Co-founder + Managing Partner
How working with us goes
01
A real conversation
Thirty minutes on your goals, your audience and what’s not working. We’ll tell you honestly if we’re a fit.
02
A plan built for you
Positioning, priorities and a content calendar shaped around how your clients search and decide.
03
Work that ships on time
We write two months ahead, so your blogs, emails and posts are approved long before they’re due.
04
Reports you can read
Quarterly results in plain English, with what we’re changing next and why.
We don't gatekeep here. Have at it.
Smart move, finding us. Making it official is where it gets interesting.
Tell us what you’re working on. Every inquiry is read by a real person, and you’ll hear back within 24 business hours.
Prefer email? info@thefoundgen.com
Book a free 30-minute consult
No pitch deck, just an honest read on what your marketing needs.